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Introduction
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People! People! And People! Goals, market and product knowledge, time management, and continuing education are certainly many of the major ingredients for success. If, however, you are unable to effectively prospect, communicate, and develop rapport with customers, clients and people in general, then it is going to be very difficult to be successful in business or in life. Why Did I Write This Book? First, to share my good fortune, experience, and belief that most people want to associate and work with someone who has high standards, works and plays hard, respects others, maintains a sense of humor, and has a positive attitude. Second, to help you realize that no matter how hard you try, you are not going to make every sale. Corporations do not get every contract. Your favorite sports team does not win every game. However, if you learn something from the process, then the chances improve that you will make that next sale, meet a new person, sign a contract, or win that game. Third, each of us is different. How you approach an individual or sales opportunity will depend on your comfort level. Everyone has different strengths and weaknesses. Build on your strengths, and learn from your weaknesses. Fourth, my hope is whether you read this book from cover to cover or open it to any page and start reading, you will feel good about yourself and your ability to do anything you desire. When you read a page or chapter, I hope you will say, "I can do that." Maybe you have already experienced this feeling. Finally, if I can ever be of help, please do not hesitate to contact me at email Dzurinko@juno.com. Best wishes for success and good health always. Andy Dzurinko |
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